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The TikTok video, which people have seen more than 80 million times, sent the song back to the top of the charts and cranberry juice flying off of the shelves.
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had increased 118% by last June alone, compared with a year Dreams (2004 Remaster) - Fleetwood Mac According to Action Watch, a data provider for the skate and surf industries, sales of skateboarding equipment in the U.S. For a while there, with so many skaters out on the streets, there was actually a skateboard shortage at shops, just like with bikes. "Skateboarding saw a growth in sales like it hadn't seen in years," says Jeff Kendall, who skated professionally and is now president and Chief Marketing Officer of NHS Inc., a top skateboard manufacturer and distributor.Ĭompanies like his have spent the past year scrambling to meet a monstrous appetite for parts and boards. We stepped on our boards, pushed off, and in the air between the rushing pavement below us and the sunset sky above, we were absolutely free.Ī lot of people were craving that feeling in 2020. My 25-year-old sister, Frances, needed it, too. I needed to get out of the house, have fun, even feel the thrill of a different kind of danger - one that had nothing to do with a virus. I hadn't touched it in seven years, but it called to me at that moment. My orange skateboard was plastered in peeling stickers and a dark layer of dust when I found it in my childhood bedroom last May.
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Social media is driving a huge demand for boards at her family's skate shops. Ruby Medina is part of a community of skateboarders on TikTok, and at her local skate park in Venice, Calif.